Ivo Laurin

Current

• Word of Mouth Evangelist, Advertising Atheist & founding owner at OUTBREAK
• founding owner at EASYRESEARCH.BIZ

Past

• Brand Manager at Pivovary Staropramen
• Account Director at KASPEN
• Marketing Communications Supervisor at Eurotel

• Account Manager at Ammirati Puris Lintas

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Education

• Vysoká škola ekonomická v Praze
• professional training

Recommended

14 people have recommended Ivo

Connections

440 connections

Industry

Marketing and Advertising

Ivo Laurin’s Summary

Passion for and thorough focus on Word of Mouth Marketing - that is where I had arrived after having spent 11 years in the knedlo-vepřo-zelo ad business [agency & client sides, global & local brands; Unilever, Staropramen (ABInBev), Eurotel (Telefónica O2), Oskar (Vodafone), Citibank, Kofola, Bongrain ...]

Ivo Laurin’s Specialties:

Making brands contagious. Word of Mouth Marketing, Buzz Marketing, Viral Marketing, Evangelist Marketing, Product Seeding, Influencer Marketing, Conversation Creation, Brand Blogging, Referral Programs, Word of Mouth Consulting, Word of Mouth Community Building, Employee Evangelism Programs, Word of Mouth Research, Outsourced Marketing Consulting

SUBSCRIBE to our BLOG at blog.outbreak.biz

Ivo Laurin’s Experience

• Word of Mouth Evangelist, Advertising Atheist & founding owner

  OUTBREAK

  (Privately Held; Marketing and Advertising industry)

  2007 — Present (2 years )

  OUTBREAK is the first Word of Mouth Marketing consultancy & agency in Czech republic. We develop sensible business-building alternatives to the often absurdly ineffective advertising stereotype. We make brands contagious. Learn more about Word of Mouth Marketing on our blog: blog.outbreak.biz

• founding owner

  EASYRESEARCH.BIZ

  (Privately Held; 1-10 employees; Market Research industry)

  2005 — Present (4 years )

  EASYRESEARCH.BIZ enables everyone with basic internet surfing skills to easily create and manage do-it-yourself on-line surveys anytime, anywhere. FREE licences with all the bells and whistles available at www.easyresearch.biz.

• Brand Manager

  Pivovary Staropramen

  (Privately Held; 1001-5000 employees; Food Production industry)

  2006 — 2007 (1 year )

  Developed and supervised execution of brand plan and marketing communications plan for Staropramen - the flagship brand of the second largest brewer in Czech republic.

• Account Director

  KASPEN

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  2003 — 2006 (3 years )

  Managed marketing communications plans, creative strategy development and client-agency relations for Oskar a.k.a. Vodafone - KASPEN's largest account, Citibank, Kofola, Rajec and Bongrain.

• Marketing Communications Supervisor

  Eurotel

  (Privately Held; 1001-5000 employees; Telecommunications industry)

  2000 — 2003 (3 years )

  Managed a team responsible for all ATL and BTL marketing communications of country's largest mobile service provider's brands - Eurotel and Juice. Managed client-agency relations and agency tenders.

• Account Manager

  Ammirati Puris Lintas

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  1996 — 1999 (3 years )

  Responsible for Unilever - APL's largest account. Developed marketing communications strategies, managed creative development, managed ATL budgets.

Additional Information

Ivo Laurin’s Interests:

Word of Mouth Marketing, everything apple, web2.0, independent traveling, photography, film, biking, skiing

Ivo Laurin’s Groups:

•    Word of Mouth Marketing Pioneers & Friends CEE
•    Perfect Crowd
•    Club ex-Eurotel
•    Online Word of Mouth Marketing Group (OWOMMG)
•    Digital Word of Mouth Network
•    Word of Mouth Professionals
•    Anheuser-Busch InBev Alumni Group
•    Apple fans
•    Word of Mouth Marketing Association

Ivo Laurin’s Honors:

Bronze WOMMY 2009 for Ostravar Bazal co-creation/buzz marketing campaign (category Engagement Award: Best word of mouth program fostering deeper relationships between brand and customer, November 2009, Las Vegas, Word of Mouth Marketing Association's 4th Annual Summit)

Ivo Laurin’s Contact Settings

Interested In:

• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests