Petr Kral

Current

• Lecturer at Department of International Trade at University of Economics, Prague
• Owner at WebTrade CZ s.r.o.

Education

• Vysoká škola ekonomická v Praze
• Vysoká škola ekonomická v Praze
• Gymnázium Sladkovského

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Recommended

1 person has recommended Petr

Connections

26 connections

Industry

International Trade and Development

Websites

• My Company
• Vysoka skola ekonomicka

Petr Kral’s Summary

The main business of WebTrade CZ is consulting for Czech companies entering the German market and for foreign (mostly German) companies entering the Czech market.

Main activities of the Company:
- analysis of local conditions and market specifics
- consulting of market entry strategies and problems that could occur
- development of market entry strategies for our customers
- search for suitable business partners on the foreign market

Petr Kral’s Specialties:

cross- cultural negotiations, development of marketing strategies for foreign market, analysis of conditions on the target foreign market, law and taxes in international trade, perfect knowledge of markets and local conditions in the Czech Republic and Germany

Petr Kral’s Experience

• Lecturer at Department of International Trade

  University of Economics, Prague

  (Educational Institution; International Affairs industry)

  September 2003 — Present (6 years 4 months)

  - International Marketing and International Marketing Communications classes
  - research mainly focused on small and medium companies, their marketing activities and international competitiveness

• Owner

  WebTrade CZ s.r.o.

  (Privately Held; 1-10 employees; International Trade and Development industry)

  January 2003 — Present (7 years )

  One of two owners of the company responsible for marketing and customer acquisition. The main activities and responsibilities:
  - negotiations with current and potential customers
  - acquisition of new customers
  - marketing
  - business development

Petr Kral’s Education

• Vysoká škola ekonomická v Praze

  Ph.D. , International Economic Relations , 2003 — 2007

  Dissertation: Modern tools of marketing communication and their influence on competitiveness of small and medium companies.

• Vysoká škola ekonomická v Praze

  Ing. , International Trade, International Politics , 1997 — 2003

• Gymnázium Sladkovského

  1993 — 1997

Additional Information

Petr Kral’s Websites:

• My Company
• Vysoka skola ekonomicka

Petr Kral’s Interests:

marketing, marketing communications, SMEs in Central Europe and their competitiveness and marketing strategies, skiing, golf, squash, bike riding

Petr Kral’s Groups:

Vereinigung Tschechischer Unternehmen in Deutschland (Association of Czech Companies in Germany), CEMS Marketing Faculty Group

Petr Kral’s Contact Settings

Interested In:

• career opportunities
• expertise requests
• business deals
• reference requests
• getting back in touch